Vote For Environment Case Study: How new media changed the 2008 federal election

It's been a long time coming, but we've finally completed a comprehensive analysis of the Vote For Environment campaign.

In the analysis we report on the web analytics, ie. traffics sources, regional breakdown etc. and provide what we think are the reasons it went so big so fast.

We have also included lots of lessons we learned and some of the plans we have for Vote For Environment in future elections (for example, getting Kevin to go across Canada in a "Vote For Environment" branded car).

Drop a line to either Evan or I if you have any questions or ideas. Our contact info is at the end of the report.

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VoteForEnvironment case study (2).pdf523.11 KB

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Find Your Candidate (2008 General Election)

Approved by the Financial Agent for Kevin Grandia